• +207%

  Engagement rate

• -53%

  Lower cost per UGC-content created

• 10,2M

  Video views

Increasing emotional ROI & building brand love with Branded Effect

• 23.5%

  ad recall

• 3.9%

  lift in favorability

Launching a new product line in partnership with TikTok, driving mass awareness to increase sales.

• 50M

  brand impressions

• 52.3M

  video views

• >10K

  user generated Branded Effect videos

Raising awareness for Schwarzkopf LIVE's hair dye line with multi-market campaign.